Hang in There, Baby Campaign
“If we can make motivation visually interesting, we can make it socially contagious.”
Content Strategy
Starting with the cultural legacy of the classic “Hang in There, Baby” cat poster, this campaign reimagines motivational content for a new era. By pairing bold, conceptual graphic design with inspiring, community-centered messaging, we can build trust, authority, and emotional resonance with audiences. The strategy is to consistently produce visually striking motivational graphics, share them across mainstream and design-focused platforms, and link them back to our brand ecosystem. This positions E2E Partners as not only an educational and workforce development leader, but also as a source of everyday inspiration.
“Dream Big / You’re Not Alone”
A surreal composition where imagination projects outward from a single continuous line portrait.
- Design Principles: Contrast between minimalism and maximalism.
- Concept: The internal world of hope and resilience.
- Visual Style: Emotional tone balanced with digital-collage vibrancy.
“Change Is Coming”
A minimal vector graphic of a person stepping through a door; leaving behind an old identity, entering a new opportunity.
- Design Principles: Balance, negative space, and symbolism.
- Concept: Transformation and opportunity, a visual metaphor for E2E’s mission.
- Visual Style: Pop color blocking for emotional immediacy and memorability.
“Achievement Takes Community”
A typographic collage featuring silhouettes and real students: emphasizing that success is not individual, it’s collective.
- Design Principles: Contrast, repetition, unity, and hierarchy.
- Concept: Achievement as a group act; education as shared momentum.
- Visual Style: Blocky typography and color overlay to merge people and message.
Distribution Strategy
To overcome algorithmic limitations on video-heavy platforms, the "Hang in There, Baby" campaign strategically distributes its designs across a multi-platform ecosystem, emphasizing visual-first, static-friendly networks.
Primary Platforms: Creative & Branding
- Behance: Full project case studies and campaign documentation.
- Dribbble: Single-image concept teasers to build design audience.
- Pinterest: Motivational and career inspiration boards linking to E2E.
- LinkedIn: Contextual posts highlighting purpose and outcomes.
Secondary Platforms: Engagement & SEO
- Tumblr / Ello: Niche art communities with motivational aesthetic fit.
- Reddit: Sharing to subreddits like r/GetMotivated, r/Design.
- Facebook / Instagram: Cross-posting short motivational captions.
- Medium: Extended thought pieces explaining design intent.
Each platform post links directly to E2E’s website, driving brand trust and visibility.
Outcome Vision
By transforming motivation into a creative medium, this campaign makes E2E’s message: achievement through community, resilience, and imagination; both emotionally shareable and visually recognizable. The "Hang in There, baby" series transcends mere posts, becoming a living archive of hope and human connection expressed through design.
“Because sometimes, all someone needs is a reminder. Not just to hang in there; but to keep creating, learning, and believing.”
Chaotic-core & Absurd maxxing: Storytelling for Gen Z
In an increasingly digital and often overwhelming world, content strategies must adapt to resonate with younger generations. "Absurd Maxxing" leverages the unique preferences of Gen Z and Gen Alpha to build genuine connections.
Gen Z & Gen Alpha Values
These generations prioritize authenticity, humor, and genuine connection over heavily polished, corporate-produced content. They seek relatability and shared experiences, fostering a sense of community around candid expressions.
Chaotic Appeal
Whimsical, chaotic content taps into absurdism, irony, and the shared experience of digital overload. This approach validates their unique perspectives, allowing brands to connect through unconventional and memorable storytelling.
By embracing this approach, we move beyond traditional marketing to create content that not only captures attention but also fosters loyalty and engagement among a crucial demographic.
“You But When Job”
Visualizing Empowerment Through Absurd Whimsy
This piece transforms the language of career motivation into surrealist humor. Its intentionally broken phrasing and exaggerated positivity parody traditional self-improvement messaging.
Internet nonsense becomes an optimistic allegory about mentorship, empowerment, and the joy of becoming one’s “ultimate form” through opportunity. It’s self-aware, yet genuinely uplifting
Philosophical Roots of Chaotic-core
Metamodernism
Blends deconstruction with layers of sincerity, irony, and absurdity to captivate and resonate
Post-Irony
Intent is so unclear that it's impossible to tell if they're sincere or satirical
Satire & Absurdity
Critiques consumer culture and any attempts to influence
“I Cast Employment” A Meme-Based Transformation Narrative
Drawing on meme culture’s mix of irony and sincerity, this two-part narrative reframes professional transformation as a magical act. The sequence uses humor and chaos to comment on how unpredictable and strange finding purpose can feel. The result is a playful statement on agency, luck, and the absurdity of modern motivation.
Psychological Appeal of Chaotic Absurdity
Cognitive Dissonance
Invites viewers to pay attention and engage, like an inside joke or genre of participation.
Pattern Interrupts
Meta humor content causes serendipity, offering an oasis in the media chaos.
This piece plays with absurdity as a means of empathy. Inspired by the tone and cinematic chaos of Everything Everywhere All at Once, the video centers around a sentient stone's strangely uplifting meditation on being.
a hyperreal landscape and a cartoonishly emotive rock disarms cynicism and connects with the viewer through humor and sincerity. The visual contrast symbolizes the tension between everyday monotony and inner awareness.
Crafting the Narrative: Hero's Journey
Call to Adventure
Subtly introduce protagonist and quest within the absurd for "flourishing"
Trials and Challenges
Face surreal obstacles in the "Maze of Infinite Options"
Return and Growth
Hero gains confidence, shares lessons learned in bizarre modern landscape
“Need Jerb?”
A playful nod to internet meme culture, Need Jerb? takes the mispronounced phrase from early 2000s humor and recontextualizes it as self-aware brand content. The post features a real E2E staff member, for in-joke “internal influencer” media.
This design connects the organization’s public mission and the people behind it by humanizing the brand while engaging audiences through humor, relatability, and creative authenticity.
Outcome Vision
This series reimagines absurdist internet culture as a vehicle for authentic connection. Drawing from meme logic, surreal optimism, and emotional exaggeration, it translates the chaos of modern life into visual narratives about growth, guidance, and transformation.
For E2E and its partners, Absurd Maxxing functions as a creative proof of concept: Sincerity and absurdity can coexist within professional communication. By leaning into humor, unpredictability, and cultural resonance, this body of work challenges the sterile tone often found in institutional outreach.
Each piece positions employment, mentorship, and personal development not as corporate ideals but as emotional, sometimes funny, but always real lived experiences. Through this lens, creative chaos connects the digital language of young audiences to the grounded mission of workforce empowerment.
Absurdity becomes strategy. Chaos becomes clarity. And every laugh becomes a point of contact.
Elevate 361 + United Chamber of Commerce Collaboration
Strategic storytelling for community impact
This Campaign showed the effects of Elevate 361 on the community. In collaboration with the United Chamber of Commerce to highlight the Opportunity Youth who found the program and the benefits they received from it. Benefits in mental health, community, economic mobility, and educational achievement.
This campaign connects community outcomes to funding and policy support through compelling multimedia storytelling and clear visual metrics.
Data Visualization
Outcome Vision
Using both qualitative data in the stories of the participating youth via short form video; and quantitative data in a long form video with interviews from program leads as they break down benefits to the community of reengaging youth who have stopped participating in the workforce or education system. This series becomes a fund raising and policy advocation asset for Elevate 361. The United Chamber of Commerce gains a collaboration asset with an accompanying blog article that they can use to promote partnerships and generate SEO backlinks for increased web traffic.
Armando Perez